Monday, September 14, 2015

Digital to the Core by Mark Raskino, Graham Waller

Remastering Leadership for Your Industry, Your Enterprise, and Yourself

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up.

Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world’s most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner’s annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business.

Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.

Interesting, full of examples  and quotes. I was really hooked from the start and impressed by its futuristic views.
You discover past research that have lead to advanced technology and how the digital will bring them to a new life with even better accurate utilities for the customers, the well being of the world even if we are not aware day by day of these new technical influences.

Personally, this book has made me react, think and even imagine possibilities that are more science fiction than reality. However, what about tomorrow?
Through history, we have countless examples of how quickly the world can evolve. I was born before cellphone, CD and computer. And now, it will be unbelievable! Like living in a prehistorical age when in reality it was just yesterday. 
With the digital, tomorrow will come fast and dreams will become more and more real.

Imagine your deliveries made by drones, cars that will drive themselves, sensor pills reminding you you haven't swallow your medicine today? Connected hospital helping patient to receive treatment home to avoid people to wait long hours for a simple control visitation?

Full quotations from famous creative CEO, this book try to make you understand why at work, you need to believe in digital before being devoured by market reality and customers needs. Even in politics with Digital DNA and holograms.

Real cool and useful read.


"The first modern electronic cigarette was invented in China by Hon Lik in 2003. By 2014 global sales were $2.5 billion, and all the major tobacco companies were scrambling to win their slice of the action. By 2023 e-cigarette volumes world wide are expected to exceed those of « combustible » cigarettes. What will happen to the related industries when your kitchen coffeemaker goes online, your pills become digitally enabled, your shirt senses your respiration rate, and your car comes to collect you from the grocery store automatically? We believe these scenarios could become reality by 2020."
“How the world moves is precisely what Fields and Ford seek to remaster. Henry Ford created a car that every person could drive. Mark Fields plans to create a car that every person can ride. As vehicles become more autonomous, we will look to them more as a service than a product.” 
"Is Airbnb a hotel room provider or an aggregator? No regulation, no policy can keep pace. Before legislator and the policymakers can decide, (innovators) come up with a new business model and start operating differently. Such is the advantage of digital. I’m not saying we should use it in a wrong manner, what I’m saying is it gives you the flexibility to be one step ahead rather than failing on policy implications"
Arvind Gupta, BJP.

*Arc provided by Edelweiss
I received this book in exchange of a fair and honest review.

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