Tuesday, December 20, 2016

Branding + Interior Design by Kim Kuhteubl

Branding + Interior Design: Visibilty and Business Strategy for Interior Designers by Kim Kuhteubl


The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. 

More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. 

Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."

Interesting and very inspiring!

When I first read the title and the summary, I thought I will open a book full of nice home design projects. There is some and very elegant and stylish ones. But it's more than that. It's a good that take a fresh home designers by the hands to explain the business and what to do to be successful.

More important, it's a book that reach you as a human being. Getting into your fears, your lack of confidence as a professional to make you understand that your differences are what makes you valuable. So the author ask you to stop hiding and express yourself.

Nice explanation about brand, yours, and how to expose and sell it on the social media, website. Every communication tools that will help you to reach your customers.
It was a great read with interviews, quotes and tip to boost your confidence and put you on the right path.

Even if I'm not from this industry, it was a nice pep talk to people with a creative mind who often doubts their capacity.
Really cool read!

*Arc provided by Edelweiss.
I received this book in exchange of a fair and honest review.

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